Available skills
Backend Architecture
Design backend architecture that fits the current product, team, data, reliability, security, and operating constraints without introducing unnecessary complexity.
CMS Engineering
Design and implement maintainable content-management systems that serve both editorial users and software delivery needs without coupling canonical ICM guidance to one CMS product or version.
Code Review
Review implementation changes for correctness, security, maintainability, performance, test coverage, and scope using evidence-backed, prioritized findings.
Database Optimization
Improve database performance and migration safety using measured workload evidence, query-plan analysis, schema and index review, and reversible change planning.
Email Marketing Architecture
Design email programs around audience state, triggers, consent, exits, deliverability, and measurable actions rather than isolated copy.
Evidence Validation
Prevent self-approval and unsupported readiness claims by requiring observable evidence against explicit acceptance criteria.
Experiment Management
Plan, run, monitor, and close product or marketing experiments with explicit hypotheses, trustworthy measurement, predefined decision rules, and reusable learning.
Frontend Engineering
Implement maintainable, accessible, responsive, and observable frontend experiences that match approved product/design intent while integrating safely with application state and backend contracts.
Identity and Access Engineering
Design authentication, session, authorization, tenant-isolation, recovery, and identity-lifecycle behavior using standards-based, testable, and auditable controls.
Offer and Lead Generation
Strengthen an agency offer and build lead-generation mechanisms that create qualified demand without relying on arbitrary channel formulas or unsupported unit-economics thresholds.
Paid Media Audit
Evaluate paid-media programs systematically and turn findings into evidence-backed, prioritized actions.
Paid Media Creative
Create and improve paid-media creative as a measurable messaging system aligned to audience, offer, funnel stage, platform context, and landing experience.
Paid Media Performance Diagnostics
Explain paid-media performance changes and economic opportunity by decomposing observed results into measurable drivers before proposing action.
Paid Media Strategy
Design and evolve paid-media account structure, budgets, bidding, campaign mix, and scaling decisions from business goals and trustworthy measurement.
Paid Social Strategy
Design paid-social programs around audience, funnel role, creative, measurement, budget, and incrementality rather than platform defaults.
Privacy Engineering
Implement technical privacy controls that make declared data-use, minimization, retention, consent, subject-rights, and deletion requirements enforceable and auditable in real systems.
Product Feedback Synthesis
Turn mixed qualitative and quantitative product feedback into traceable themes, evidence-backed insights, opportunity hypotheses, and decision inputs without converting frequency into false certainty.
Product Market Intelligence
Produce decision-relevant market, competitor, technology, and trend intelligence with source triangulation, uncertainty, and explicit implications for product strategy.
Product Prioritization
Prioritize product opportunities and roadmap candidates through explicit evidence, strategic fit, expected value, effort, risk, dependencies, and uncertainty rather than opaque scores or stakeholder volume.
Research Synthesis
Turn scattered sources into an auditable evidence map without confusing repetition with independent confirmation.
Sales Outbound Strategy
Design evidence-led outbound prospecting around a clear ICP, observable buying signals, relevant personalization, disciplined sequencing, and measurable pipeline outcomes.
Sales Pipeline Analysis
Evaluate pipeline health, forecast risk, stage conversion, deal movement, and pipeline creation using current CRM evidence rather than stage labels or intuition alone.
Search Query Optimization
Turn paid-search query data into evidence-backed exclusions, routing improvements, keyword opportunities, and landing-page alignment decisions.
Software Delivery Automation
Design reliable, reproducible software delivery and infrastructure automation that reduces avoidable manual risk while preserving explicit control, observability, rollback, and recovery.
Workflow Orchestration
Coordinate child workflows while keeping state, handoffs, quality gates, and failure recovery visible in the filesystem.